Southeast Alaska Land Trust unveils new logo and branding

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Monday, March 6th, 2023 8:32am

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Provided by SEALT

Juneau, Alaska (KINY) - The Southeast Alaska Land Trust (SEALT) has adopted a new logo that reflects its legacy of protecting Southeast Alaska’s watersheds

SEALT’s original logo, a black and white image featuring two people holding hands in a meadow, was created in 1996, the year after the organization was incorporated. The launch of SEALT’s new logo reflects the lands and waters that the organization has conserved in the last 27 years.

“We are thrilled to share this striking new logo with our community,” SEALT’s Executive Director, Margaret Custer said. “The organization has evolved from a passionately volunteer-led organization in 1995 to a professional team conserving and stewarding a large portfolio of conservation properties across the region. By featuring these conservation lands in our logo, we are celebrating the iconic estuaries and wetlands that both Southeast Alaska and the land trust are known for.”

The new logo was designed by Emily Longbrake, an Alaska-based graphic designer. Longbrake also designed the logos and branding for Alaska Farmland Trust and Interior Alaska Land Trust.

SEALT’s new logo design features modern, vibrant colors, and bold lines, and reflects the landscapes that the Southeast Alaska Land Trust works to conserve.

“I love our fresh, new look,” states Amanda Pilley, SEALT’s Communications and Development Coordinator. “The Southeast Alaska Land Trust is on the cusp of expanding into a larger, regionally active organization. We wanted our public-facing image to better reflect our dynamic work and help us build a stronger, more connected community, as well as increase awareness of our mission, and our new logo does just that.”

The new logo and branding will be phased in over the coming weeks and can be found on the organization’s website, social media channels, and marketing materials.

 

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