Pierce talks TBMP, cruise bookings, Ironman housing on Capital Chat

    Juneau, Alaska (KINY) - During a recent Capital Chat program, CBJ Tourism Director Alexandra Pierce spoke about Tourism Best Management Practices, and how it is listening to Juneau about issues surrounding the return of visitors to the Capital City.

    TBMP is an overseer of what's going on in Juneau, with a set of guidelines that crews and the cruise ship industry, as well as tour companies, follows.

    "I work closely with the Tourism Best Management Practices team," Pierce said. "I'm copied on every single hotline email ... I read every single one of them. Typically, it's the the industry that responds to the hotline, emails and calls, unless it's particularly a city issue."

    Pierce says the capacity of cruise ships is right where it was expected to be this season.

    "We budgeted for about 60% capacity for our marine passenger fee budget," Pierce said. "That was kind of an educated guess at the time. but I think we're kind of right on that. Some some ships are fuller, some ships are less full, but I've heard that we've been tracking at about 60%."

    And Ironman participants, Pierce says, have largely obtained housing -- and the city is looking forward to more events like it.

    "There have been a lot of rumors out there about Ironman creating housing issues, or Ironman competitors not being able to find housing," Pierce said. "My understanding is that we've we've got most people housed, and the city has been working with people who are setting up new nightly rental opportunities for Ironman. I'm really excited about this event, and we've talked a lot about wanting to attract more independent visitors and creating that type of market in Juneau. Ironman is an excellent opportunity to showcase our community."

    Ironman Alaska is set for Aug. 7.



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