NAO welcomed to nationwide industry trade group

    Juneau, Alaska (KINY) - Nugget Alaskan Outfitter is the first Alaskan company to be welcomed into a major outdoor industry trade group.

    Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomed 10 new members this month, including NAO.

    NAO is the first Grassroots Outdoor Alliance retail member from Alaska.

    The company is a descendant of the Nugget Department Store which opened in 1974 in Juneau, and has evolved over decades to become a premier outdoor retailer.

    “At its most basic level, the reason retailers join Grassroots is because it helps them better understand their own business,” said Dana Howe, retailer relations manager for Grassroots Outdoor Alliance. “As this group of independent business owners continues to grow, so does their ability to share, learn and hone in on what’s working and what’s not for specialty retailers.”

    The move elevates the organization to 83 retailers with 187 total doors in 45 states nationwide.

    The mark is the largest ever for the organization, and parallels the steady progress of key Grassroots Outdoor Alliance initiatives including Switchback, a group-wide technology program focused on sales data management and trend analysis for independent specialty retailers.


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