Seattle (KINY) - Ahead of the Sept. 8 home opener, Alaska Airlines is bringing back a popular promotion, with guests wearing a Russell Wilson No. 3 jersey being granted early boarding on all Seattle-departing flights for the duration of the football season.
Wilson has committed to a multi-year partnership with the airline to "build a strong local community."
"Offering pre-boarding for guests sporting their No. 3 jerseys is just one way we celebrate our hometown quarterback here at Alaska Airlines," said Natalie Bowman, Alaska Airlines' managing director of brand and marketing communications. "We invite all Seattle sports fans to join us in cheering on Russell ahead of his team's season opener."
Wilson works with the airline to support youth charities and education programs, including Seattle Children's hospital, where he visits patients every Tuesday during football season, the Strong Against Cancer initiative to end childhood cancer, his own Why Not You Foundation empowering kids to dream big, believe in themselves and have a "why not you" attitude, the Russell Wilson Passing Academy, a football camp for developing young players, and the airline's annual No Time 2 Sleep event in South Seattle's Highline Public Schools district encouraging graduates to define their goals and pursue their dreams.