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This document is designed to assist you, your club,
your agency or other organization in the preparation and distribution of Public Service Announcements (PSAs).
While PSAs are often aired free by electronic media, many end up in the wastebasket before
they're broadcast because they are hard to read, have basic information missing, or are
sent too far in advance of the event. We'll give you a few pointers, followed by a simple
form which can be filled out and submitted to us. (Please
read "5." below before PSA submission.) 1. Include All Necessary Information
While this may seem like a simple thing, you would be surprised to see the
number of PSA's we receive which do not have a date for the event. They'll say
"tonight," for example, but even if the PSA arrives via email or fax,
we are uncertain of which night "tonight" it is. Include who
is invited to attend, the date and hours of the event, the place where
it will be held, the type of event, why it is taking place,
and a
contact number for both the public and the media. Keep it short.
2. Identify Yourself or Organization
You should always identify yourself or organization clearly somewhere in your
PSA.
3. Phonetic Pronunciations Many PSAs are skipped-over by broadcasters because names or places
mentioned in them cannot be easily pronounced. Rather than sound illiterate or
out-of-touch, announcers will often toss a PSA that does not include a phonetic
pronunciation for easily confused proper names. Smith is Smith, for instance, but
Smithe could be SMITH, SMYTH of SMITHEE. Without a guide, you'll either have a
mispronounced name in your PSA when it's read on the air, or it won't get on the air at
all. The proper way to show pronunciation is, for example, Smithee (pron: SMYTH'-EE).
4. Release Date A good
rule of thumb for electronic media is sending out your PSAs no sooner than a
week before the event. And, do not
include more than one date-specific event in each PSA! Please do one PSA for
each event. That way, each event gets equal rotation. Always tie your
PSA to a specific date.
5. Cost of broadcast
As a general rule we are happy to broadcast -- FREE -- meeting and event
notices for civic and non-profit groups, or commercial organizations holding
fundraising events for charitable causes. However, if
you purchase advertising with any other media we cannot air your
announcements free of charge. However, we do offer special rates
for all non-profits. Special note: There is a misconception that because
the FCC governs the technical aspects of radio, that we are somehow obligated to
run free advertising for public service entities. The truth is, if you pay to
put an ad in the paper or elsewhere, please don't ask us to run it for free.
We're a business, too!
6. Raffles Under Alaska state law, we
are only allowed to promote raffles or other games of chance on the air if the
proceeds are 100% charitable so if it's a 'split the pot' or 'after expenses',
please do not include them in your announcement.
7. Submission
Send your PSA to KINY by email at kiny@abcstations.com,
fax them to 463-3685, drop them by the studio at 3161 Channel Drive or use the submission
form below:
Advertising Rates for
Non-Profits
KINY/Mix106 and
Taku105/KJNO are both very pleased to offer all non-profit
organizations and
service groups the opportunity to advertise on any or all our
stations at
a 1 for 1 ratio.
For every ad you purchase, our stations will match you one for
one.
Example: $300
would purchase 10 ads on two stations and in turn you would
receive an
additional 10 ads
on those stations. Fourty 30-second messages for your $300
investment.
Advertising
Rates for Charitable Non-Profits
Thirty 30
second messages for only $99 and you pick which station you’d
like to use. This would
guarantee your
message is on the air.
Remotes for
Non-Profits
Call 586-3630 for details.
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