PSA Guide

 
 

If you've already read the information below, use the submission form at the bottom of this page to send your Public Service Announcement to KINY. Otherwise, please take a few minutes to go over this, as it will significantly increase your chances of getting the most exposure for your event, meeting or issue. It only takes a couple of minutes, but will be well worth your time! Thank you.

PSA Marketing Guide

This document is designed to assist you, your club, your agency or other organization in the preparation and distribution of Public Service Announcements (PSAs). While PSAs are often aired free by electronic media, many end up in the wastebasket before they're broadcast because they are hard to read, have basic information missing, or are sent too far in advance of the event. We'll give you a few pointers, followed by a simple form which can be filled out and submitted to us. (Please read "5." below before PSA submission.)

1. Include All Necessary Information While this may seem like a simple thing, you would be surprised to see the number of PSA's we receive which do not have a date for the event. They'll say "tonight," for example, but even if the PSA arrives via email or fax, we are uncertain of which night "tonight" it is. Include who is invited to attend, the date and hours of the event, the place where it will be held, the type of event, why it is taking place, and a contact number for both the public and the media. Keep it short

2. Identify Yourself or Organization You should always identify yourself or organization clearly somewhere in your PSA. 

3. Phonetic Pronunciations Many PSAs are skipped-over by broadcasters because names or places mentioned in them cannot be easily pronounced. Rather than sound illiterate or out-of-touch, announcers will often toss a PSA that does not include a phonetic pronunciation for easily confused proper names. Smith is Smith, for instance, but Smithe could be SMITH, SMYTH of SMITHEE. Without a guide, you'll either have a mispronounced name in your PSA when it's read on the air, or it won't get on the air at all. The proper way to show pronunciation is, for example, Smithee (pron: SMYTH'-EE).

4. Release Date  A good rule of thumb for electronic media is sending out your PSAs no sooner than a week before the event. And, do not include more than one date-specific event in each PSA! Please do one PSA for each event.  That way, each event gets equal rotation. Always tie your PSA to a specific date.

5. Cost of broadcast As a general rule we are happy to broadcast -- FREE -- meeting and event notices for civic and non-profit groups, or commercial organizations holding fundraising events for charitable causes. However, if you purchase advertising with any other media we cannot air your announcements free of charge.  However, we do offer special rates for all non-profits.  Special note: There is a misconception that because the FCC governs the technical aspects of radio, that we are somehow obligated to run free advertising for public service entities. The truth is, if you pay to put an ad in the paper or elsewhere, please don't ask us to run it for free. We're a business, too!

6. Raffles Under Alaska state law, we are only allowed to promote raffles or other games of chance on the air if the proceeds are 100% charitable so if it's a 'split the pot' or 'after expenses', please do not include them in your announcement.  

7. Submission Send your PSA to KINY by email at kiny@abcstations.com, fax them to 463-3685, drop them by the studio at 3161 Channel Drive or use the submission form below:  

Advertising Rates for Non-Profits

KINY/Mix106 and Taku105/KJNO are both very pleased to offer all non-profit

organizations and service groups the opportunity to advertise on any or all our stations at

a 1 for 1 ratio. For every ad you purchase, our stations will match you one for one.

Example: $300 would purchase 10 ads on two stations and in turn you would receive an

additional 10 ads on those stations.  Fourty 30-second messages for your $300 investment.

Advertising Rates for Charitable Non-Profits

Thirty 30 second messages for only $99 and you pick which station you’d like to use. This would

guarantee your message is on the air.

Remotes for Non-Profits

Call 586-3630 for details.